Project Type:
a/b testing, mobify pwa
Client URL:
Since 1970 Ann Summers has operated lingerie products retail stores and offered a unique line of adult products to women, first in their homes and latterly online. Ann Summers has 144 stores in the United Kingdom, Ireland, and Spain and $200 million in annual revenue.
Objective
Ann Summers has a confident and capable internal development team and came to Mobify looking for a platform that could help them be more agile as they expanded their business. The team was facing multiple hard deadlines and needed an implementation partner who could do the work on time and without disrupting the internal group’s work on other projects.
Solution
64Labs delivered the Mobify PWA in mid 2018 on a tight and non-negotiable schedule and were impressive enough to the internal team that 64Labs were retained by Ann Summers as a development partner on the site after launch. We continue to partner with Ann Summers on improvements and added functionality for the PWA.