Our Work

  • Delivered using the Moovweb platform
Bass Pro Shops
  • Project Type:Tablet web, A/B testing
  • Launch Date:August 2014
  • Project URL:basspro.com
  • view screens

Bass Pro Shops is America's leading outdoor retailer with stores across America and Canada. Every Bass Pro Shops store offers an incredible array of fishing and boating equipment. Bass Pro Shops is also the premier shopping destination for hunting, camping, and outdoor cooking gear.

Objective

Bass Pro wasn’t sure about the value of tablet following a very successful mobile launch with Moovweb, but several internal champions wanted to hear the case made. Moovweb chose 64labs to make the case. We pitched the value and customer friendliness of incremental changes, and pointed out the huge potential ROI on well-trafficked sites like BPS even when changes generate relatively small movements in conversion.

Solution

The tablet site was built in four weeks using Moovweb technology, and BPS has since asked 64labs to consult and assist on other mobile challenges within the company. BPS tasked 64labs with adjusting the tablet site to accommodate an unplanned redesign of some key desktop pages, and were impressed with the seamless process.