Celsius is the world's first negative calorie drink, launched in June 2005 after completing a clinical study validating its calorie burning benefits Celsius became a public company in 2007.
Celsius had identified Pandora as an effective marketing medium. But 95% of Pandora traffic is mobile, and they didn’t have a mobile site. They came to 64labs thinking they just wanted a mobile site, but it became clear that what they really needed was the ability to build responsive landing pages and attach them to their Pandora campaigns to help them optimize their spend.
64labs architected and developed a landing-page builder that allows Celsius to quickly design and build new landing pages, attach them to campaigns and monitor the success of each campaign. The company started using it for Pandora advertising, but has since exploited it to build landing pages for all kinds of digital marketing activity.