Kirkland's is a well-known and much-loved home goods retail chain based in Nashville, TN, and currently operates 315 stores in 35 states. The brand enjoys remarkable levels of loyalty among customers, and believes strongly that great style can be attained at a great price.
Kirkland’s came to 64labs after a recommendation by Moovweb. They wanted more flexibility and features than they were able to get from their Micros ecommerce mobile solution. The aim was to get a flexible, modern mobile presence on phone, and to improve incrementally on tablet, where they had already taken the plunge to build a Moovweb solution. The added twist - it all had to be done while the company was immersed in the time-consuming project of implementing new technology on their desktop site.
64labs built a smartphone solution in just four weeks, launching three weeks ahead of schedule, while simultaneously working with the Kirkland’s team to integrate the new desktop changes The client then turned their attention to tablet where we ran a series of A/B tests designed to let data-driven decision-making improve the site.