Tractor Supply is a unique and powerful brand, with more than 1,300 stores nationwide in rural and semi-rural communities. TSC is probably the most important retail brand that city-dwellers have never heard of.
Tractor Supply took the call from 64labs in September 2013 knowing that mobile was on their roadmap for mid-2014. But that roadmap had a lot of other milestones too, including an epic IT project. Like many companies it just never seemed like the moment was right - there was just so much to do.
After a couple of conversations, TSC was quickly convinced that 64labs and Moovweb could accelerate their path to a mobile-friendly website. The site was built in six weeks, and TSC had their first mobile site ready for launch in January 2014, which was followed by a project to build a tablet-friendly site with several more projects discussed for late 2014. By remaining flexible, cost-conscious and proactive, 64labs has quickly become TSC’s mobile partner, advising and assisting on any part of the business where mobile is relevant.