3507 E. Frontage Rd, Suite 100

Tampa, FL 33607

Oriental Trading website shown on mobile device with candy in the background

Project Type:

mobile web

Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties. OTC employs approximately 2,000 people, and offers more than 40,000 products to individuals and organizations.


Oriental Trading Company needed a mobile site to replace an outdated experience provided by Usablenet. They concluded that Movweb technology was the right choice when they realized that using Moovweb’s technology, implemented by a Moovweb partner, could quickly get them a whole new site for the price of a new checkout from Usablenet. Their technology partner Sooryen came to 64labs with a challenge: build a new mobile site that could work with an old checkout, which could quickly be adapted once the new desktop checkout was launched.


Using Moovweb technology, 64labs built the mobile site in four weeks, including two versions of the checkout. This gave OTC the flexibility they needed during the desktop development project, allowing for mobile coverage while the desktop checkout was under construction.