Duluth Trading Company

Duluth’s SiteGenesis site was struggling with performance bottlenecks that were impacting revenue. The brand wanted to:

• Leapfrog competitors in performance to drive growth
• Modernize its technology stack without overburdening its small but highly effective three-person team
• Minimize operational disruption while delivering measurable ROI

64Labs delivered a full composable Salesforce Commerce Cloud implementation with:

• Amplience as a newly integrated headless CMS
• The first-ever live release of SFCC’s PWA Kit in the market

Project timeline: 6 months from start to launch

Results (measured 3 months post-launch)

• +20% year-on-year conversion rate increase
• 40% reduction in bounce rates
• Critical customer journey reduced from 2:55 to 1:23 (53% faster)
• Entire site, including the new front end, fully managed by Duluth’s existing three-person team

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Duluth’s transformation shows how composable commerce can deliver enterprise-grade performance improvements without requiring enterprise-sized teams. Strategic use of PWA Kit and a headless CMS enabled Duluth to modernize quickly, boost revenue, and maintain operational simplicity.

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