Perry Ellis is one of the leading sportswear and casual clothing brands in the US, headquartered in Doral, Florida.
Perry Ellis wanted to improve on their Demandware mobile site, which they felt was insufficient. The company had internal development resources, but were reluctant to get too deeply into the Demandware code, and were looking for a platform that allowed the quick deployment of mobile and tablet versions of their existing desktop sites.
Perry Ellis approached Moovweb and 64labs to build a responsive delivery layer that would allow them to create the front-end experiences they required without interacting with the Demandware platform itself. 64labs built the first mobile and tablet sites for Perry Ellis. Moovweb trained the Perry Ellis internal team, and 64labs consulted their team as they built out sites for the remaining brands. The results have been spectacular, with substantial measurable increases in conversions on both platforms, compared to the standard Demandware mobile experience.