If you're leading digital at a large retailer or a multi-brand group, this has probably come up already: "How fast do we get a return on a composable build?"

Fair question. Composable projects do require upfront investment. They need time, budget, and executive attention. But the payoff isn’t just in the tech you launch. It's in the legacy systems and workflows you leave behind.

The value shows up when your teams stop waiting for dev queues, start shipping faster, and no longer rely on expensive workarounds to do basic things.

A composable storefront doesn't just pay off the build. It clears the debt that’s been building inside your stack for years.

Most people frame ROI too narrowly. They ask if composable saves money compared to what they’re already doing. And if it makes money if all they do is change the front-end framework. It does both. But the better question is whether it clears the friction that keeps your teams from doing their best work.

Here’s where the real value tends to land:

✅ Faster time to market Marketing and merch teams push campaigns, content, and experiments without waiting for staging, QA, or a dev sprint to open up.

✅ More autonomy across teams No more Jira tickets for basic content updates. A well-structured CMS lets non-technical teams work directly inside the experience. This autonomy stretches right through to some elements of structure like menus.

✅ Less tech debt When you replace rigid templates and legacy CMSs with modular systems, maintenance gets lighter and upgrades stop being emergencies.

✅ Better customer experience Faster front-ends and personalized flows drive stronger engagement (+20-40%) and better conversion (~+20% on mobile). That has real revenue impact.

✅ No wasted license spend Composable means using the tools you actually need. You’re not paying for a suite full of features no one uses. This somewhat relies on your ability to negotiate good deals from new vendors and better deals from your platform. But composable opens this door and all of these guys want your business a great deal.

Not every composable build hits its targets. The architecture helps, but the outcome depends on the process.

Don't start at the starting line Many accelerators other SIs brag about are just reskinned versions of the composable storefront sample storefront from Salesforce. They are essentially worthless. The 64labs accelerator is an integrated set of code, process, and embedded expertise where key decisions have been made based on experience, where full-feature integrations have been pre-built with the vendor overseeing, where there is a way to getting the site done quickly that we stand behind in our contracts. With 64labs you start a 100m race 40m from the finish.

Pick the right partners Composable tools only deliver if they play well together. That’s why we work directly with partners like Contentstack, Amplience, Algolia, Vercel, Adyen and Dynamic Yield to build fast and smooth. But your key partner is your engineering partner. There are some other good partners out there. But no one has the experience and focus on composable of 64labs.

Enable internal teams We don’t just ship the site. We do a handover right. Your team gets documentation, training, and structured onboarding. They have helped build parts of the site. They retain access to our top people post-launch even without a contract. If they can manage the platform without us, we’ve done it right. If you want us to stick around and keep the momentum of the build going - and there can be a strong case for that for some retailers upgrading in other areas of the enterprise stack (ERP, OMS, WMS) whose team cannot own the architecture right away - 64labs can hold the fort and improve the weaponry while that work gets done.

Legacy platforms come with hidden costs. Every delayed release, every workaround, every missed campaign window adds up.

If your team is stuck supporting brittle code, locked into slow cycles, or limited in personalization, the price isn’t just technical. It’s operational debt. And it compounds every quarter. And AI is not going to slow that baby down.

Composable cuts that cycle. It unlocks execution speed and lets your teams push ideas out into the world instead of waiting for backlog relief.

If your business has complexity—multiple brands, regions, or fast-moving teams - composable is not optional. It's the structure that lets digital teams actually run.

And if you're on Salesforce Commerce Cloud, the backend is already strong. Composable is how you level up the front-end to match.

Done right, it doesn’t just pay for itself. It gives your team the flexibility they’ve been asking for and the momentum your business needs.

Let’s Talk. Want to see what ROI from composable could look like for your storefront? Contact us here.