Driving Growth Through Composable Commerce

When Horizon Hobby’s new VP of Growth, already familiar with 64Labs from a successful composable transformation at Duluth Trading, joined the team, he saw clear ROI potential in adopting a similar approach.

The goal:

• Rapidly launch a composable storefront using Salesforce Commerce Cloud (SFCC)
• Elevate the customer experience for both Horizon and Tower Hobbies
• Equip merchandising teams with a flexible, headless CMS (Contentstack) to quickly deliver engaging, conversion-driving content
• Protect revenue during market volatility caused by global tariff uncertainty

64Labs executed a full composable storefront build on SFCC, integrated with Contentstack, to unify Horizon and Tower Hobbies’ digital experiences under a standardized, scalable architecture.

Key outcomes:

• Performance wins: Bounce rates reduced by ~25% and critical user journeys streamlined by 15–50%
• Operational agility: Contentstack integration empowered merchandisers to launch new campaigns and content rapidly, without developer bottlenecks
• Revenue stability: Composable architecture protected revenue streams during economic uncertainty, proving its strategic value
• Brand consistency: Unified design system and component-based approach created a seamless, scalable brand experience across both sites

Horizon Hobby’s transformation shows how a composable commerce strategy can deliver faster time-to-value, better performance, and greater agility - critical advantages in a competitive, unpredictable market.

For enterprises on Salesforce Commerce Cloud, the combination of a Composable Storefront and Headless CMS Implementation with Contentstack can unlock measurable growth while future-proofing your digital experience.

Interested? Let's talk.

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