Callaway Golf Accelerates UX & Performance with Next.js & Vercel

Callaway Golf is a global leader in golf equipment, apparel, and accessories, known for technology-driven innovation and iconic products like the Big Bertha driver. With a legacy of engineering excellence - dating back to hiring Boeing engineers in the 1990s - Callaway continues to push the boundaries of performance, both on the course and online.

Callaway’s growth strategy demanded improved site performance and solutions to long-standing UX challenges - particularly the club customization experience, which took 15 seconds per change in SiteGenesis.

The enterprise group required:

• A Vercel/Next.js architecture prioritising speed and best in class technology
• Contentstack as the headless CMS to enable international & multi brand teams
• A partner who could deliver fast, collaborate closely, and handle complex UX improvements

A key stakeholder, familiar with 64Labs’ results from Lumens and Duluth Trading, championed the partnership.

64Labs delivered a full composable storefront in just six months from Sprint 0 to launch using:

• Next.js for high-performance, flexible frontend architecture
• Vercel for scalable, optimized hosting and CI/CD workflows
• Contentstack for agile, centralized content management

Key outcomes:

• Club customization time reduced from 15 seconds to <1 second per change
• Significant engagement improvements and bounce rate reductions
• Modern, extensible platform aligned with enterprise technology requirements

Callaway’s transformation demonstrates how composable commerce with Next.js and Vercel can deliver both front-end performance gains and critical UX breakthroughs. For brands with specialized product experiences, a modern, headless architecture enables faster innovation and measurable conversion improvements.

Looking for your Next(js) partner? Let's talk