Topgolf: Proving the Flexibility of Multi-Brand Composable Commerce

Following the success of the Callaway Golf composable launch, Topgolf’s leadership saw an opportunity to test the flexibility of the new architecture.

The mandate:

• Launch an eCommerce store for Topgolf in just six weeks
• Offer a limited subset of Callaway products
• Reuse as much existing architecture as possible to meet the deadline
• Maintain the store within the same operational team as CallawayGolf.com

64Labs delivered on time by:

• Intensively reusing commerce and CMS components from the Callaway build
• Applying rapid design iteration to adapt the storefront for the Topgolf brand
• Leveraging the shared Next.js + Vercel and Contentstack architecture
• Integrating seamlessly into the existing Callaway management and support workflows

Topgolf’s six-week launch demonstrates how component reusability within a shared composable ecosystem can enable lightning-fast brand rollouts. For enterprise groups like Topgolf Callaway Brands, this approach reduces development costs, accelerates market entry, and maintains consistency across a multi-brand portfolio.