Carnival Cruise Line is an international cruise line with headquarters in Doral, Fl. Currently, Carnival is the largest cruise line in the world, based on passengers carried annually, annual revenue, and total number of ships in fleet. Annual revenue tops $11 billion.
Carnival had a challenge with their Australia booking site - it just wasn’t a usable experience on the phone. Like many big-ticket retailers mobile had not originally been seen as a viable sales channel and had been ignored. But by 2016 it was clear this was a major mistake. Something needed to happen.
Carnival used Mobify’s adaptive technology to quickly get a booking flow that worked as quickly and efficiently on mobile as it did on desktop.